Learn Digital Marketing Through Practical Campaign Workflows
Develop practical digital marketing skills across SEO, social media, paid advertising, content and analytics. Learn how channels work together to attract, convert and measure audiences.
SEO Foundations
Understand search intent, on-page optimisation and content strategy.
Social Media
Plan and manage channel-specific content.
Paid Advertising
Learn campaign structure, targeting and measurement concepts.
Analytics
Measure traffic, conversions and campaign performance.
Who This Course Is For
- Students and freshers entering marketing.
- Business owners and freelancers.
- Professionals moving into digital roles.
- Creators who want structured growth skills.
What You Will Be Able to Do
- Plan an SEO-friendly website/content structure.
- Create social media campaign plans.
- Understand paid-ad campaign setup and optimisation concepts.
- Track marketing performance with analytics/KPIs.
- Build a practical digital marketing portfolio project.
Course Curriculum
SEO
- Search intent
- Keyword research
- On-page SEO
- Technical SEO foundations
- Content strategy
- Local SEO foundations
Social & Content
- Platform strategy
- Content planning
- Creative formats
- Community basics
- Publishing workflow
- Measurement
Paid Advertising
- Google Ads concepts
- Meta Ads concepts
- Campaign structure
- Audience targeting
- Budget/bidding basics
- Conversion tracking concepts
Analytics & Campaign Strategy
- KPIs
- UTM concepts
- Web analytics foundations
- Reporting
- Funnel thinking
- Integrated campaign project
Projects & Practical Work
Project difficulty is adjusted to the learner's level and batch progress. The goal is to turn concepts into demonstrable work rather than only complete theory modules.
- SEO audit project
- Social content calendar
- Paid campaign plan
- Integrated digital marketing capstone
Career Preparation
Mango Engineers' learning process can include project review, portfolio/GitHub readiness, resume guidance, mock interview practice and placement assistance. Placement assistance is support, not a job guarantee.
- Digital Marketing Executive
- SEO Executive pathway
- Social Media Executive pathway
- Performance Marketing pathway
Frequently Asked Questions
Yes. The course can begin from marketing and channel fundamentals before practical campaign work.
Yes. SEO, social media and paid advertising concepts are included in the broader pathway.
The course uses practical campaign planning, audits and reporting projects. Live ad spend depends on batch/project arrangements.
No. Career support does not guarantee employment.
